When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.
There are two main ways that business productivity is increased through content management. The first is by creating the best practices that can be applied throughout a company, and the second is by encouraging divisions to interact through thoughtful leadership.
Think about the last blog post you published on your blog -- did you put a lot of thought into writing the title? Don't worry if you didn't, as it's one of the most over looked elements of a blog post.
This article is the forth in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
I'd guess that nearly all of us use Facebook to share pictures, interesting articles and other personal items of interest. But are you also using it to generate a steady stream of ideal clients to your business? If so, are you making the right moves to maximize the enormous benefits that Facebook can bring to your company?
It's one thing to write content for your content marketing efforts, and it's another to write intelligent content.
As entrepreneurs, we understand the power of connection -- how building meaningful relationships can result in huge and sometimes unexpected wins for our businesses. We've all had that experience.
In an effort to reverse engineer BuzzFeed's winning formula for viral content, here's what you can do with your content; based on the 'BuzzFeed Model.'
This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
If you're like most nonprofit marketing professionals, you already have way too much on your plate. You just can't spend hours preparing your Facebook presence. The good news is that you only need a few minutes to get your Facebook page ready for primetime.
Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.
I've worked out a fairly straightforward system that lets me focus more on writing and less on how it all works. No step, except for writing and editing, takes more than a few minutes.
Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.
It was an honor to be selected as one of the speakers at this year's annual Bed & Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation & Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.