content-marketing-strategy

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.
In an effort to reverse engineer BuzzFeed's winning formula for viral content, here's what you can do with your content; based on the 'BuzzFeed Model.'
This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.
Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.
Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?
What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.
Increasing the social shares on your business' content is a highly effective way of reaching your local base of potential customers, and growing your brand recognition through social proof.
The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.
Like any marketing strategy, the success of a content marketing strategy depends upon clear objectives and precise execution. Here are five essential questions that will help you generate a winning strategy.
Creating unique and useful content is a great way for you to inform your clients and potential customers about your products or services.
In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really?