If you are in the ecommerce business, you cannot deny the magnetic power of sales. The more you sell, the more your confidence grows, as does your determination to improve the experience for your customers, and to expand your existing market.
Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy.
The pressure's on. It's that time of day. You need to post something on Facebook and write an email to your list. The clock is ticking.... and your mind is a big fat blank.
There is an important infrastructure for a true content strategy. So many business owners out there aren't producing the number of articles or pieces of micro-content that they could be producing all day long.