content strategy

If you are in the ecommerce business, you cannot deny the magnetic power of sales. The more you sell, the more your confidence grows, as does your determination to improve the experience for your customers, and to expand your existing market.
Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy.
The pressure's on. It's that time of day. You need to post something on Facebook and write an email to your list. The clock is ticking.... and your mind is a big fat blank.
There is an important infrastructure for a true content strategy. So many business owners out there aren't producing the number of articles or pieces of micro-content that they could be producing all day long.
There are some clear signs of your content strategy tanking, such as a decline in readership or public negative backlash
How great is it when a nice guy or girl finishes first? I was overjoyed to see on my LinkedIn feed that a former colleague
Your readers know when to expect content You can look at the logs of your site and see when the optimal time to release new
For example, reaching out to your audience with specific content that is specifically marketed to your email lists is one
These calculations also don't account for things like brand awareness, brand reputation, return traffic influence, or word
Invest in a project management tool for content production. If you're doing it right, your content strategy will turn into
Moreover, with the necessary help from customer passions you can also show a more human side of your company. Many times
Creating that much content can be challenging, so use a trick known as "content repurposing". The key with guest posting
Woohhooo! We made it through another year as business owners. While you continue to finish 2015 strongly, there are plenty of ways you can get yourself prepared for the New Year, as a small business owner.
Lately, I have been talking about why your business needs to be online and creating a website that effectively sells. Now I want to talk about using SEO techniques in order to get your website higher rankings on Google, so that more natural traffic can be generated for your website.
When you go to college, anything is possible. We as universities tell students this, but in our own digital communications efforts, we know this isn't actually the case. Given the realities of limited budgets and resources, anything and everything is not possible.
If you have been wondering how to build a bigger author platform, content marketing is just one way -- a very effective way -- to do it! Your bank account will thank you for it.
Should you, or should you not, start a podcast for your business? THAT is the hot question being asked of me in the work I am doing with clients around their brand's overall content strategy.
I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.
I don't mean to state the obvious, but I know you have heard that famous saying, "A picture is worth a thousand words." It's true!