customer development

In the seminal book “The Four Steps to the Epiphany,” Steve Blank introduces the concept of “customer development” ― get
Getting out of the building and doing primary market research has saved a great many startups from solving the wrong problems.
Innovation can come from inside the corporation, by adopting Lean Startup language and methods, developing intrapreneurship
Every new business faces a key challenge: how can you jump to where potential customers hang out and convert some of them
Here are our collective thoughts. --- The Lean Startup is the way most innovators build startups and innovate inside of existing
So, free weekly webinars were next on my list. I was scared, yet excited but I started with my first webinar in July 2014
When you start a new business, can you name the wisest first step? Should you build a product or service? Hire staff? Buy stock? No. First step: you talk to potential customers. To see if the pain you intend to cure runs deep enough. Period.
How and why Customer Development shapes a startup was the subject of discussion with the two latest guests on Entrepreneurs are Everywhere, my radio show on SiriusXM Channel 111.
... Wayne State wanted to create a campus where student life was abundant, where they can really have students live on campus
Picture a circle. Imagine it represents your future startup, transformed into a wildly successful company.
Each person counts. Suppose you run a business where your prices are low. In the long run, you need a lot of customers to sustain it, right? Correct. Now -- say your first two customers can net you $20 each. Should you deliver just enough value to keep them satisfied, and no more?
There are a few behavioral tricks you can practice that will help you become the client magnet that everyone likes, remembers and recommends to others. Here are three tips on how to be liked and remembered by your clients.
It sounds crazy. Start your first business at 24, straight out of college, alone in a foreign country, where you can't even speak your native language. And do it in a huge city, with no connections. Intimidating, right? But it's precisely what successful entrepreneur Irina Alionte did.
In my interview with Errol, we discussed the origins of the National Science Foundation Innovation Corps (I-Corps), how and why it was created, and how it changed the way the government commercializes scientific research.
The focus of our first segment was on Alexander Osterwalder's Business Model Canvas -- how and why he created it and how startups and large companies are using it to search for repeatable, scalable business models.
Eric: ...We had just lost an awful lot of Steve's money screwing up in the worst and most publicly possible way, going off
As Product Managers, building roadmaps is a crucial part of our job. Yet most of us still use outdated tools for roadmapping -- Excel, PowerPoint, wikis, etc.-- to try and keep several teams on track toward the same goals. It's painful. The good news is that there's a better way.
I've been working with large companies and the U.S. government to help them innovate faster -- not just kind of fast, but 10x the number of initiatives in 1/5 the time. A 50x speedup kind of fast.
After seeing the results of 500+ teams through the I-Corps, the NSF now offers all teams who've received government funding to start a company an introduction to building a Lean Startup. Here's Edmund's description of the I-Corps Lite program.
Using the word "build" first often confuses people. The diagram does seem to imply build stuff and throw it out of the building. A more detailed version of the Build Measure Learn diagram helps to clarify the meaning by adding three more elements.