In the seminal book “The Four Steps to the Epiphany,” Steve Blank introduces the concept of “customer development” ― get
Getting out of the building and doing primary market research has saved a great many startups from solving the wrong problems.
In the 21st century it's harder for large corporations to create disruptive breakthroughs. Disruptive innovations are coming
Casey Meehan, founder of Epic Presence -- also a digital marketing agency, focused on content -- wrestled with this problem
Second, in the defense and intelligence communities almost all of the mission models look like that of an OEM supplier -- meaning
High value - Everything you give to your clients, free or paid, should show the same quality. Your free content or opt-ins
When you start a new business, can you name the wisest first step? Should you build a product or service? Hire staff? Buy stock? No. First step: you talk to potential customers. To see if the pain you intend to cure runs deep enough. Period.
How and why Customer Development shapes a startup was the subject of discussion with the two latest guests on Entrepreneurs are Everywhere, my radio show on SiriusXM Channel 111.
To hear the clip, click here. Steve Blank's blog: www.steveblank.com Steve: There is a fine line between insanity and genius
Picture a circle. Imagine it represents your future startup, transformed into a wildly successful company.