Set Up a Presence The first step toward getting reviews is to ensure customers have a place to leave them. Unless you're
The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a particular product or service.
In an ideal world, an online store has many products with unique and detailed description, high-quality unique images and SEO-friendly URLs. But in reality, every eCommerce site grows, many pages appear and disappear, and at some point it becomes a mix of up-to-date and outdated content.
Almost all of us shop online anymore. And when you do, customer reviews should be an integral - maybe the most valuable -- part
American showman P.T. Barnum was a man who knew a little something about the power of social proof, and his advice stands as a lesson that every business owner needs to learn:
The wealth of crowdsourced, peer advice allows us to make an informed decision when we decide how to spend our money. But, why don't we practice this ritual when picking a bank, a credit card or any other financial product?
Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.
What's a badly-reviewed -- or not-yet reviewed -- business owner to do? Most of the review sites out there don't make it easy.
Being in business means more than just selling your services or goods. In 2013, being in business means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening.
The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.
With so many business people writing books, accepting out-of-area speaking engagements, and seeking more ideal clients, time is of the essence. With that in mind, below are three common wishes for today's busy entrepreneurs.
Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.
SmartMoney.com: The writer Dorothy Parker once remarked of a book she read: "This is not a novel to be tossed aside lightly
3. Know when to respond. "Not all bad reviews are created equal," notes Lisa Baron, chief branding officer for Outspoken
It's never easy to read negative things about your business on the Internet. Here's some advice on how to respond when it happens.