Customer Satisfaction

People are now more connected online than ever before. The rise of web 2.0 means that we are no longer relying on specific providers to produce our content. Instead, individuals are able to express their thoughts and feelings and share them with a global audience.
It's so achingly simple but so few people seem to get it. Stop selling products. Be there to assist your customer, but just give them some room. People everywhere are sick and tired of getting a hard sell. With little choice and increasing pressure to buy things they don't need, people get deflated and depressed. We are all consumers and we all hate being sold stuff.
For all of the amazing conveniences that online shopping offers, the customer is still one step removed from physically seeing, hearing, tasting, smelling or touching the actual product. Personalizing the shopping experience engages the human senses in ways that are essential to making any purchase decision.
The support experience, customer service, and customer care, play an incredibly important role in a Customer's Experience of a brand. How a brand shows up when things go wrong weighs heavily on the Customer's perception of the brand as a whole.