As the popularity of online shopping has grown over the past decade, ecommerce has become more than just a buzzword for progressive retailers. It's quickly become a viable addition to the traditional brick and mortar setup.
As a small business owner or freelancer, I'm sure you love what you do. But I'm sure you can't do it for free, and Cash is the lifeline of your business. Big companies have the luxury of having entire departments dedicated to accounting, unfortunately that isn't the case for small businesses and freelancers. Not getting paid and spending excessive amounts of time focusing on being the accountant can kill your business.
Twitter is a great social media service that you can use to find, engage and grow a community of potential customers. But if you're going to be on Twitter and use it for business, then do us all a favor and keep your Twitter profile professional.
Customer personas are fictional characters that product managers create to represent the different, common users of a specific product. They exist to help product managers communicate research about their ideal groups of users -- and give human faces to these groups.