It occurred to me how powerful words are and how much power, you and I have, to shift behavior by "choosing our words."

Over the years, I kept finding myself recommending POP! to friends and colleagues in marketing. While I have given away (or forgotten about) many other business and marketing books that I read, I have held onto my copy of POP! So, when Sam's new book came out, I was excited to read it...and review it.

When someone condemns our work, comments unkindly on our appearance, judges our parenting style or disapproves of any of our actions, it is a pure and total reflection of them, not us. Take relief and comfort that a critic's words often have nothing to do with you at all. Here are six reasons critics can be a good thing in your life: