Over the years, I kept finding myself recommending POP! to friends and colleagues in marketing. While I have given away (or forgotten about) many other business and marketing books that I read, I have held onto my copy of POP! So, when Sam's new book came out, I was excited to read it...and review it.
When someone condemns our work, comments unkindly on our appearance, judges our parenting style or disapproves of any of our actions, it is a pure and total reflection of them, not us. Take relief and comfort that a critic's words often have nothing to do with you at all. Here are six reasons critics can be a good thing in your life:
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