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The challenge of Putin as well as ISIS requires an answer beyond avoidance and containment. The threat is immediate but also the challenge to the rule of law and the ideology upon which free and democratic states have prospered as societies and economies over the last few decades.
The world we live in is digital, and individual, as it is also political and persistently statist. State actors' control of economic resources, combined with their monopoly in the legitimate use of force, has helped maintain their superiority over non-state actors.
Done well, digital diplomacy ought to be the use of technology to deliver soft power and public policy messages, alongside the ability to engage with wider audiences of both state and non-state actors and use that feedback loop to understand more and to deliver better policy.
This week, the Global Cyberspace Conference takes place in The Hague (16-17 April). In March, UNESCO hosted a conference on Connecting the Dots in Digital Space. The NETmundial Initiative had a meeting in Stanford recently.
This is a positive move that deserve to be supported at any level: better privacy protection and strong security are mandatory steps toward a digital society shaped around people's needs and easily-accessible public services.
The time is right for new countries to step into that world and punch way above their weight, gaining influence above and beyond their more risk averse counterparts.
The new prime minister of India, @NarendraModi, just surpassed the @WhiteHouse in fourth place and is likely to have more followers than Indonesian President Susilo Bambang Yudhoyono next week.
In every large democracy of our time, little seems to be left to chance, with both national and trans-national laws and policies relating to every aspect of our life. The Internet however, is still much debated and a sort of grey area.
While we have not yet outgrown Twitter and Facebook -- still key ingredients for any government's digital strategy -- foreign policy is fast moving towards more innovative ways to change its elitist undertones and become a truly participatory, collaborative forum.
Your People Can Tweet My People: Twitter Diplomacy Takes a Step Forward, But Let's Not Get Too Excited
There's been a good deal of excitement (well, relatively speaking) about the recent twitter exchanges between US President Barack Obama and Iranian president Hassan Rouhani.
For digital diplomacy to be an effective weapon in crisis, it needs to invest, innovate and adopt the mechanisms of the wider digital industry.