This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.
What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.
The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.
You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.
The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.
Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.
Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.
SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess.