Fashion provides millions of jobs and boosts other industries from IT to tourism. New taskforces and job requirements continuously emerge in a professional world increasingly driven by social media. Tech giants like Amazon, Apple, Google and Yahoo are capitalizing on the digital zeitgeist by bringing to life street trends and runway looks people are musing about online. Whoever can get the right word out the fastest, gets to cash in on it. The price is real and the race is on.

I just unfriended someone on Facebook who, in looking to hire an intern, specified that applicants needed to be 'young' and 'good with websites.' The poster also said the job could lead to 'indefinate' employment.

What exactly is a "digital native" and more importantly, what should we non-"digital native" educators do to help students manage their online identities? That's a question Youth Radio--an Oakland-based, youth-driven media production company--set out to answer, by developing curriculum resources that prepare teachers to nurture conscious youth in the digital world.

As a parenting expert and author, I'm fortunate enough to work with some of the premiere universities and hospitals currently conducting research on this very subject. So shouldn't I be inoculated against this type of unwelcome infiltration in my own home? Um, hell no. No parent is.