dove real beauty

Women were faced with an unexpected challenge in Dove’s latest campaign: To choose between one of two doors labeled “Average” and “Beautiful.”
Sao Paulo, Brazil As a part of the Choose Beautiful campaign, Dove interviewed 6,400 women between the ages of 18 and 64
The result? An impactful video that everyone who has ever had a negative thought about themselves will relate to. The #OneBeautifulThought
Unlike the original Dove spot, the ladies in this video don't fall for the gimmick. As one of the women says: "I don't think
In a new marketing campaign for Dove, psychologist and body image specialist Ann Kearney-Cooke presented "real women" with
But is Dove's idea of change what we should be focusing on? In the early 2000s, Dove executives began looking for a way to
[H/T GodVine] "If we can see the beauty in others, why can't we see it in ourselves?" the spot poignantly asks. If you were
Spoleto, a Brazilian fast food chain, celebrated International Women's Day by offering a free meal to beautiful women. And
Why do we have positively enhanced self-views? The adaptive nature of self-enhancement might be the answer. Conveying the
According to Mashable, the video advertisement has been translated into 25 different languages, and viewed more than 114