earned media

He's gotten more coverage than not only his Republican rivals, but also T. Swift, Kim and Kanye.
Of all the ways Donald Trump has shocked the political system, one of the most significant is how he wins primary after primary
The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.
There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?
Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.
Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."
It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.