edelman

Employees are demanding we move the needle on gender equity — it’s up to leaders to make it a reality.
Sponsored by PwC
If I used the words "honest" and "business" in the same sentence, would you burst into uncontrolled laughter? Uncontrolled
by Ashley Balcerzak A former national security adviser was paid more than $500,000 last fall by a group linked with the Turkish
Agents of trust, as advanced by the PR industry, are in fact advocates not information officers. They are trained to drive
Gail Becker was one of the most successful PR executives in the world, but left that behind for a chance at greater happiness.
I worry less about the global economy; a surprisingly large number of business leaders told me in private that they're upbeat about everybody's economic prospects. Their real unease is based on the realization that a 'Grand Illusion' has come to an end.
When push comes to shove, people don't always do what they say they intend to do. They don't vote for the candidate or issue that they indicated they would.
Tell me why your product is better: Make a superior product, and tell consumers why it is better. Use sustainability as a
At the recent Aspen Critical Issues & Risk Forum, participants delved into the implications for board directors of the perilous increase in corporate risk.
Both in the context of their class participation and their assigned work, the differences in their thinking and social behavior proved startling to me, a Baby Boomer. My takeaway: This definitely is the generation that will change how we think and how our largest institutions behave.
Is it time for the spin police?  Sitting in the theaters of entertainment, politics and business, one wonders if practitioners of influence are abusing their tradecraft and the trust of their markets.  One wonders then if they'll self-correct or be market-corrected.
Is PR dead? His former colleagues will find it hard to kick the habit. And this won't be just because their livelihoods are
The answer to trust is to re-double a commitment to operational excellence, not communications. Attend to the business of the business by replacing expressions of trust with actions and follow-through.
Most Americans already know that lobbying and influence play a big role in the legislative process, especially in Washington, D.C. However, a new report reveals that a large portion of trade association spending goes to PR firms and advertising.
The Center for Public Integrity has broken new ground by publishing a months-long investigation into the public relations and influence-peddling spending conducted by Big Business trade associations between 2008-2012.