Are you scratching your head and asking, "How could the DNC be so foolish with their email content?" Simple! The answer is that most organizations fail to effectively train their people what NOT TO SEND! Step One: Watch my CNN video below in which I scare T.J. Holmes, "half to death!"
Imagine this scenario, you are in the process of looking for a new job and have several companies in mind. While searching on Linkedin, you come across Jerry at SpaceX who is a 2nd-degree connection to one of your professional contacts.
If like most folks you have been using it for some time, you've probably never thought about changing anything you do, it's just email, right? Wrong.
Just 👏 stop 👏.
There are a few people whose emails I always open, even if I know they're trying to sell me something and I don't want to buy. They've refined the skill of subject line writing to a level that each of their emails is a shiny, tempting candy that I can't help but unwrap.
As Hillary Clinton, CIA leaders, Sony executives and countless other professionals have recently learned, a single email can damage your career aspirations, reputation, marriage or company's stock price.
Your email interactions say more about you than you may realize, and it's worth understanding the impact of your written communications, seeing as how you're perceived based on these communications can either kill or boost your reputation.