My Mother's Day funk did grow out of my belief that I do and sacrifice more for our family than Mark does. And weirdly, I somehow thought that this seemingly massive imbalance could be righted through a Mother's Day display of profound appreciation.
Part of being an effective business owner is knowing (or investing in a copywriter to help you), how to write copy that sells. When enough of the above emotions are present in a buyer's mind, they will make the decision to purchase. And this means your bottom line will increase significantly.