“I don’t love it...”
When life is this hectic, you inevitably have to choose who or what gets your time, and it is but human nature for us to put off the activities that we dread doing. It's no wonder that many startup leaders procrastinate on giving feedback to their team members.
Employees want to be more than just employees. They want to be respected for their unique perspectives and experiences, feel connected emotionally to the purpose of their organizations and know how their contributions are driving their businesses forward.
What began as a staple of corporate process persists decades later as a rather unexamined policy. Why do we still use this antiquated method of collecting information and evaluating employee performance?
For some people, saying "yes" is more of a nervous tick than an actual consideration -- the feel-good rush of stepping up to the plate and being the dependable one.
As an entrepreneur or executive, you often get caught up in the "bigger picture" and the intricacies of your leadership role. But by doing so, it is possible to become disconnected from your impact on employees, customers and suppliers.
However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.