The new service will provide another means for people to communicate without fear of eavesdropping.
If you were Vladimir Putin, or President Xi of China, what would you do if you had the entire archive of Hillary Clinton's emails, classified and unclassified, "deleted" and not, in your hands? What value to you would that be in your next round of negotiations with the president of the United States?
As time passes following the FBI's announcement that it accessed the iPhone without Apple's help, I'm glad to see some of the answers are starting to take shape -- but the answers are not particularly good for Apple, or for the general public's right to privacy.