Over nine million American families lost their homes in the aftermath of the 2008 financial crisis and millions watched their retirement savings evaporate. Meanwhile, the Wall Street banks that caused the crash were doling out executive stock options that would generate huge windfalls once bailout funds had pushed up their stock prices.

After receiving thousands of complaints, a few months ago, the Food and Drug Administration (FDA) issued a "black box" warning to alert the public of the serious dangers associated with this device.

Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.

What is most important in jumpstarting the creative mind is changing the pattern of behavior that we experience every day. The mind needs to be taken out of this routine, and allowed to be free to explore another path.