facebook news feed

It's back to basics for the social media giant.
You'll now see more posts from your friends and less from the media.
Domesticated animals eat feed. Day after day, the farmer fills the trough with the same oats, the same feed. As we lie in sleep, our sidecars charge, our prostheses: computers, tablets, smartphones. Receptacles for the news feeds, charging to accommodate relentless scrolling throughout the day. Everywhere, silently revving for the coming feeding.
With so many people on Facebook every day, for so much time, and most of them looking out for news, how news appears on Facebook clearly matters, a lot.
Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements from a company like Shutterfly.
You won't get a notification if it's enabled, but using it is simple. Using your computer -- not the mobile app -- navigate
It's not that I purposely mislead or lie. The stuff that I post is true. Things are going well! But there seems to be this outsized idea of what I'm doing compared to what I really am. To what anyone really is.
So, can you stop worrying about the role of algorithms and personalization in creating echo chambers online? The shortest version is this: Absolutely not.