Filters don't change the world. For the most part, they're just a way for you to show your online friends you support something in that moment. Within a day or two, most filters give way to new profile pics and all is forgotten... until, usually, another senseless act or weather-related horror occurs.
The world is revolving more and more around search results. Google, Bing, Yahoo -- all return slightly different results for any search (so don't neglect to check all of them). What really matters is that you are presented prominently and at your best.
I want to live the life I have on Facebook. That girl has her sh*t together. Her profile photo reveals casually perfected makeup. Her background picture shows a world-traveler, a carefree woman staring into the sunset.
According to a patent filing that went public just weeks ago, listing co-founder and CEO Mark Zuckerberg himself as one of the inventors, Facebook is considering something called "Paid Profile Personalization."