failure

"Lawn mower parenting" does more harm than good.
Unsuccessful products like Crystal Pepsi and Heinz "Green Sauce" fill the Museum of Failure in Helsingborg, Sweden. The museum's curator Samuel West said he wanted to pay homage to the business failures to encourage people to "learn from them."
Athletes who fail over and over, only to eventually succeed, are the ones who resonate the most in our hearts.