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This week, I had a chance to talk with Will Paley, Trend Strategist at JWT, about the ad agency's 'Meet The New Family' research study. It was clear from the report that boomers are playing a major role in the evolving family structure both in the USA and abroad. 'The family is such an important concept around the world,' said Will. 'What it means to be a family is changing. Boomers are an untapped opportunity.'