Whether Farmed and Dangerous is a successful marketing ploy for Chipotle depends on just how unbelievable Big Ag has become.
By breaking free from the entrapment of our modern day food system the urban gardener is breaking down a system constructed -- masterminded -- by corporations motivated solely by their own gain. The urban garden is no longer just a garden; it is an act of defiance.
What is a Big Food big-time player to do if they want to maintain an image of "being part of the solution" (especially in these times of high scrutiny from nutrition and public health advocates) while simultaneously battling public health interests that can hurt your bottom line? Easy: create -- and hide behind -- front groups.
Sustainable agriculture can help bring cities down to earth, to a deeper commitment to the ecology and economy of the surrounding countryside on which they depend.