As predicted by Bloomberg earlier this year, the fast-casual chain's attempt to recover from their fall from grace through free food offers has backfired. Bloomberg got ahold of a letter that Chipotle's CFO Jack Hartung sent to the U.S. Securities and Exchange Commission last month stating that he don't actually know the impact that free burritos had on customer support.
he mega fast-casual pioneer will open the first location of its post-burrito concept called Tasty Made in Lancaster, Ohio, this fall, Eater reports.
But it doesn’t mean they’re less healthy.
It's one of the worst performers in the fast food industry.
When Starbucks' food menu was scones and muffins it easily could be dismissed as a competitive threat to quick-service and fast-casual chains. But the appearance of beef on its summer menu reaffirms just how much Starbucks has become a food service force.
Beef prices are at historical highs due to low supply, increasing demand, the effects of drought and rising feed costs. Beef prices climbed this past year, and prices are expected to continue climbing 5-6 percent.
A select few are proving you don't need to serve 6-ton burritos to achieve fast-casual stardom.