Businesses live and die by it. Growing up the daughter of small business owners, and for anyone who's owned a small business, we can certainly attest to the daily anxiety of taking in enough cash to pay vendors, overhead and employees.
Fintech or human insight? The simple logic remains that people make the best decisions concerning people and the small businesses they run. We supercharge our data collection and availability, but in the end, it is still a human looking through that telescope of technology.
For developers, when there is often one chance for success, this idea of first impressions is critical.