focus groups

Most couples agree on politics. Meet some of the ones who don't.
I travelled from working in Kenya to arrive in India last Saturday with my new shirt bought for this trip. Seemingly made to perfection for a leading UK retailer, I took it out of its packet and put it on.
A saving grace of group dynamics is that the longer a group stays together, the longer the people in it begin to think similarly, act similarly, and live similarly. That's referred to as social cohesion, and that cohesion is the stuff of culture.
Disruptive ideas. Innovation. Creativity. These buzz words drive the conversations in branding, business, visual design and the arts. And all three boil down to the same pressing question -- how do you create something new?
There is no doubt in our minds that we would not be where we are today if so many organizations hadn't decided to put aside proprietary rules and treat each other not as competitors for donors, credit, or a scoop but rather as partners in a single mission--one that we could only win by working together.
Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.
I get so excited by the potential magnitude of an idea that I get lost in it. This is what usually stops me from starting anything. There's the fear of failing: It won't work out or it won't matter. But, there's also the fear of success, which is really the fear of impending and inevitable failure.
Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.