Smart marketing combined with a vision for a new kind of brand accelerated the trajectory of this wonderful challenger. And all of this, according to the article in Fast Company, grew Sabra hummus at an accelerated rate. Since the PepsiCo deal, Sabra's revenue has grown 400%.

As we expect more from "healthy," we'll start making better choices and perhaps model for our children a better relationship with food marketing.

Obesity is among the most pressing public health concerns today -- and the situation has just taken a turn for the worse.

"I don't want that to happen to me," my 9-year-old son whimpered with tears streaming down his face. We'd just finished watching the documentary, Fed Up - which targets the childhood obesity epidemic and the role the food industry plays in marketing unhealthy foods to children.

Our advice could be simple: "Eat real food. If they advertise it, don't buy it." The explanation simple as well: They advertise food and beverages because they want you to eat and drink products that are unhealthy."

All we seem to hear from the major food corporations about marketing to children are self-serving promises and announcements of future changes. As public health lawyers, that got us wondering, who's making sure even these minimal commitments are being kept?