If we need more post-secondary education for more Americans we can and should invest in the nation's community college sector, not for-profit colleges.
Kaplan's assertion that students' fears and pain should be used to motivate them insinuates what many of us suspect to be true of the people who end up at for-profit colleges: they are lazy and stupid. But the students I worked with were not lazy, unmotivated, or stupid.
When I learned from my CUNY students what it takes to manage a large construction project or to modify a car engine, I developed a higher degree of humility about my own particular skill set.
The for-profit college industry is offering prospective students certificates and degrees that are often useless after badgering them into signing up for federal student loans that they may never be able to repay.