“When you signal to the industry, ‘Totally go to town, do whatever you want, you’re safe with us,’ they will."
Advertisers must walk a thin line when it comes to influencer marketing. Yes, they have a brand reputation to maintain. But
Let's not move too fast, Mr. Arrington said in his testimony before the subcommittee. He proposed waiting for the comprehensive
They were accused of misrepresenting themselves to donors and using the money for personal purchases.
Sponsored content is showing no signs of slowing down but consumers' acceptance of it certainly could. If you take the necessary measures to follow legal guidelines while still allowing influencers to show their true selves in their content, both consumers and the FTC will be satisfied.
Wherever you are on the income scale, there's always a way to be generous to others in need without damaging your own budget. Generally, if money is tight, give your time. And if both time and money are tight, you can get creative. Consider these steps first.
In the for-profit college field, it appears that what works are preppy-sounding family or village names, evoking Harvard, Princeton, Stanford, Amherst -- in other words, evoking exclusivity, nurturing, tradition, success, power.
The new FTC probe focuses on whether Google is telling Android handset makers which Google apps they must show on their phones, and how and where they are displayed.