“In several cases, they were paying $500 more for no reason other than they marked the ‘F’ under gender. That was stunning to us.”
Four-year-old Carter has autism and has loved Geico ads for years.
When all else fails, blame the lizard.
I was stunned when Kentucky's Lt. Governor Jenean Hampton told the Eastern Kentucky University Progress (a paper that I wrote for from 1978 to 1980) that, "I would be looking for degrees that would land a job. I would not be studying history."
Slogans that do not help the market understand what companies do or what makes them unique are largely ineffective. Even worse, if they make hard to believe claims, they can cause prospective buyers to not trust the company. Once trust is gone, sales and profits head south.
Both Geico ads, created by The Martin Agency, cleverly place emphasis on the first five seconds, acknowledging that they
Super Bowl Commercial: Geico #pushit
Trap #2 - Bells and whistles. Some insurance companies have increased their profits by selling insurance polices with lower
This week, a two-headed, six-legged baby gecko was found in Phuket, Thailand. Apparently, three men living in an apartment
Suddenly and unexpectedly the company under his leadership hit upon hard times; its shares fell about 90 percent. He quickly