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Today more than ever we need leaders who are visionary, have integrity and strive for equity. These leaders need to be diplomatic and efficient to make things happen, but nasty enough to fight the battles that need to be fought in order to transform this world and to make it a world worth living in.
Our biggest accomplishment has been to bring this issue to people in their hometowns. Before (RED), the scale of the pandemic was known mostly in public health circles. (RED) told the story to the broad population and they have responded! (RED) is now a global brand, which is the result of a lot of hard work and tremendous partnerships.