In today's modern entrepreneurial ecosystem where a number of over-worked, hyper-functioning people don't take time to smell the roses, viewing one's business as a work of art may be the answer to visionary commitment. This approach is what keeps Bethany Kolby, CEO of the London-based creator of educational DIY kits, Technology Will Save Us (TWSU), happily on point.
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I want to live in a world where wearing lip gloss and understanding quantum physics is not mutually exclusive. I want it to be normal for baking and welding to coexist on a hobby list. I want women to feel like they can leave the house without makeup, but if they choose to wear stilettos, they aren't lowering their IQs.
Many toys, some classic and some new, can help girls develop an interest in STEM early on. Although my daughter has been known to play with them wearing pink from head-to-toe and sometimes in a tutu, they do not pander to the belief that our girls will only play with toys in pink, pastels, or that feature princesses.