You'd eat dirt if they promoted and packaged it well enough.
After decades of use, the "Got Milk?" campaign did not stop the erosion of milk consumption per person. It failed. Rather surprisingly, it took nearly 20 years, far too long, for the national organization to fire the campaign.
It's pretty simple: we go to community centers or schools or Boy and Girls clubs where they have a vegetable garden and we set up a few hours of fun.
As a New Yorker, I have, in these months of paucity, been far more concerned about the fate of Hostess' regional arch-competitor and eventual companion brand, Drake's.