There's a saying in English, "if you build it, they will come." But in the hospitality industry, simply building a hotel doesn't guarantee that anyone will invest in your project, or that guests will come to stay.

If you're looking for amazing hotel deals and discounts in South America, there are two countries in particular that hotel industry insiders know offer the best deals right now.

The world of travel is changing - the sector is booming again, chains such as Air BnB have become the largest and most successful corporations in the business today. Travel websites are exploding with traffic.

Despite the human element that will always exist in the hospitality industry, behind the scenes a technology boom is exploding around everything from reservations to produce sourcing to customer information to loyalty programs.

A big part of securing ongoing coverage is about relationships. Journalists and travel writers need to know who you are, and you need to know who they are. If you have a personal connection, that's a great way to cement your brand further in their minds.