I was thrilled to watch Dawn of the Planet of the Apes, the latest chapter of a true rarity -- a big-budget summer franchise imbued not only with cutting-edge visual effects, but with a tremendous amount of soul and thought. But unfortunately, there were so many missed opportunities in Dawn that I left feeling disappointed.
As a child in Romania, I watched the Communist authorities come into our house and pull my grandfather from my grandmother's arms -- taking him to a prison where he was eventually kicked to death by a guard.
Old-school marketing was about persuading clients, pushing them as to why they should hire you or buy your product. New-style marketing is about inspiring potential customers to come out and play, pulling them toward you -- of their own free will.