I was thrilled to watch Dawn of the Planet of the Apes, the latest chapter of a true rarity -- a big-budget summer franchise imbued not only with cutting-edge visual effects, but with a tremendous amount of soul and thought. But unfortunately, there were so many missed opportunities in Dawn that I left feeling disappointed.
Old-school marketing was about persuading clients, pushing them as to why they should hire you or buy your product. New-style marketing is about inspiring potential customers to come out and play, pulling them toward you -- of their own free will.
When resources become skimpy, human beings don't suddenly cooperate to conserve what's left. They fight to the last scrap for possession of a diminishing resource. We also know that man-made catastrophes that hurt everyone, such as war, don't come to an end even though peace benefits everyone.
Our rush to universal empathic connectivity is running up against a rapidly accelerating entropic juggernaut in the form of climate change. Can we reach biosphere consciousness in time to avert planetary collapse?