Influencer marketing

Style & Beauty
Factors like exclusivity, usage rights and the length of a campaign could bump up the price of an Instagram post.
Entertainment
"I don’t really give a f**k because I’m getting paid money for it," says the "Game of Thrones" star in a clip that's going viral.
Style & Beauty
Brands often give influencers products for free in the hopes of receiving positive reviews.
Women
Instagram accounts that “expose” female influencers’ digital retouching strive to empower women. In reality, they’re hotbeds for sexist vitriol.
Style & Beauty
Navigating authenticity on Instagram can be hard these days, but there are influencers out there who are ready for change.
Tech
Despite repeated warnings from the FTC, Shay Mitchell and other Instagram influencers are still violating paid advertising rules — and getting away with it.
Celebrity
High-end water bottles are having a major social moment. They’re functional, fashionable and friendly to the environment.
Impact
The fashion industry is a big climate culprit, but social media continues to encourage our unsustainable consumption of disposable clothing.
Entertainment
"That is how most physiques are maintained," Ruby Matthews told her followers.
Media
An “influencer manager” dishes on why your favorite influencers are always feuding (and what it might have to do with, uh, “women empowerment”).
Opinion
The movement has inspired a generation of activists and influencers.
Politics
The Republican senator's campaign gave the cash to his son to run its Instagram page and make Facebook and YouTube videos.
Business
Having run a photographic supply business and camera store for over 28 years, I witnessed the dramatic evolution in imaging technology.
Business
Like any startup, we've gone through our fair share of growing pains, which can take a toll on a company's culture. Recently
Business
Phil White, Geometry Global, EVP, Head of Strategy, New York One of the challenges with influencer marketing has always been
Business
Users spend more time on Influencer content than traditional display ads Time spent with long-form content averages 1:55
Business
Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the
Entertainment
Celebrities like Selena Gomez may value their Instagram posts at over $500 000, but there are also clusters of micro-influencers
Business
Take good pictures. This is likely stating the obvious but it's startling how many influencers post poor pictures to their
Business
Advertisers must walk a thin line when it comes to influencer marketing. Yes, they have a brand reputation to maintain. But