People are not pleased.
It's about time!
Phones running iOS 8 or higher include a feature that prevents any stranger from accessing the device's data, even Apple itself.
But if we look at this differently, ad blocking is actually an important wakeup call for digital marketers. After all, modern
But let's be honest. That level of work represents a small fraction of our industry's current advertising output. For every
This is first time a major mobile operating system has allowed ad-blocking. Software developers were on the spot with new apps snatching three of the top four App Store spots within 24 hours: names like Purify, 1Blocker, Crystal, and Peace.
Thankfully, there's an easy fix.
Such an arrangement may be the best way to preserve independent media on the open web. Users would be able to protect themselves from abusive adware without freeloading. And web publishers who see their traffic drop might decide it's time to change their ways.
The iOS 9 version allows users to install 3rd-party ad-blocking apps that control what content is allowed to display and run inside Safari. This includes blocking social widgets such as Facebook's "Like" and "Share" buttons.
And the cycle continues.