Founder Fawn Weaver is honoring the untold history of Jack Daniel's and finding unprecedented success. Here, she tells the story of her brand.
"Believe me, I come from a long line of people who know what whiskey tastes like.”
In the early 1980s, bourbon was left for dead, losing market share to white spirits. But passion, great whiskey and innovative marketing returned bourbon to its rightful place in the consumer's bar--far in front of vodka. These are the brands that brought bourbon back.
By Allison Tyler | Off the Shelf Get Off the Shelf Delivered Daily to Your Inbox It's hard to characterize, or even accurately
On the Culture Front: Tasting Barrel Strength Whiskey at Jack Daniel's and Absorbing the Culture in Nearby Nashville
The first whiskey I ever had was Jack Daniel's, first as a shot in college and soon after in the eponymous Jack and Coke.
Sinatra Century is a hell of a whiskey; if you've got $500 to spare, there are far worse ways to spend it. But this whole package feels to me like the Sinatra estate flipping the bird to the people who simply love his music. Let's hope some altruistic soul puts this show online for the masses as a sort of return salute.
Gripping a Starbucks cappuccino in one hand I rode the creaky elevator up to the sixth floor of Brotman hospital. It was back in the mid nineties and I was on my way to the local detox center where I had been working as a drug and alcohol counselor for a year. My qualifications for the job came from my own intensive research with mind-altering substances.
In 1994 I "ground-scored" this smoky quartz crystal at a Grateful Dead concert in Deer Creek, Indiana. The stone was literally on the ground in the middle of a corn field. I have no idea how I found it. I like to think it found me.
"My mother always took a little Jack Daniel's and rubbed it on my gums when I was teething."