Jack in the Box

The "Star Wars" actor's fast food boss was less than impressed with his drive-thru window stunt.
Sadly, the munchie meal will only be available in California for a short time.
"It was just a God-send that I was here at that particular time."
Jack in the Box announced the launch of "Brunchfast" the daypart that BurgerBusiness.com reported in June that it had trademarked and in August reported that it was testing in California.
This makeover effort dates back to a February 2015 earnings call when CEO Len Comma told analysts the Buttery Jack burger
Fast food joints rarely make a promise to help you be healthy, so it would be slightly delusional to expect a nutritionist
Blah. That was consumers' evaluation of Jack in the Box's burger lineup in research it conducted last year. That's a scary opinion for a burger chain to hear, so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.
Jack in the Box announcing new burgers isn't new, but last week's was different because the burgers are a touch more sophisticated.
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