Jack in the Box

The "Star Wars" actor's fast food boss was less than impressed with his drive-thru window stunt.
Sadly, the munchie meal will only be available in California for a short time.
"It was just a God-send that I was here at that particular time."
Jack in the Box announced the launch of "Brunchfast" the daypart that BurgerBusiness.com reported in June that it had trademarked and in August reported that it was testing in California.
Blah. That was consumers' evaluation of Jack in the Box's burger lineup in research it conducted last year. That's a scary opinion for a burger chain to hear, so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.