jcp

Business
There are situations where it is a good idea to change the company name. Examples include: Leverages brand equity. Unless
Videos
As J.C. Penney attempts to recover from a period in which it alienated customers, enraged employees and suffered abysmal sales, its new chief executive, Mike Ullman, is aggressively purging corporate ranks and halting initiatives launched under the previous regime.
Business
The home department, a much-touted Johnson brainchild, has been a spectacular failure since it launched in June. The revamp
Style & Beauty
The rebrand brought in stylish goods at low prices. So, why did so many complain? And why did J.C. Penney actually raise prices after apologizing for the changes?
Style & Beauty
When TV "investigative journalism" is done well, the public becomes educated, important issues receive attention... and someone wins an Emmy award. When it's done poorly, it seems, the story could end up on ABC's weekly news program, 20/20.
Business
When retailers lose their mojo, it's hard to recover. Reinventing a retail model is a parlous prospect. Witness what happened at JC Penney (JCP) when Ron Johnson tried to "transform" the tired peddler of schmattes and socks.
Business
Today's digital consumer is expecting their favorite retailers and brands to know how to operate in the social and mobile environment. They're not just looking for the best shopper experience possible -- they are demanding it.
Queer Voices
Given my personal and professional passion for branding (as owner of a brand design agency), paired with lots of contemplation on gay rights, I have been curious about how the two intersect.
Business
The company better hope the strategy works. JCPenney suffered a 30 percent drop in revenue last quarter, capping off a year
Queer Voices
Lately, P&G has struggled, deploying cost-cutting measures aimed to save $10 billion by 2016. It recently announced that
Queer Voices
When push comes to shove, it doesn't really matter whether it's a single mom raising her child alone, a mother who's been widowed or a pair of lesbian moms: a family is a family, with or without a dad around.
Business
Once J.C. Penney's stores in small towns gave the company a competitive edge. Local shoppers depended on its outposts for
Queer Voices
Isn't it time to stop wasting so much time and energy over who someone loves? The time to come together is now. This stuff is a foolish diversion.
Queer Voices
The most ridiculous part is that they argue that they are "protecting" their children. From what, exactly? From seeing happy couples? From seeing companies being fair and inclusive? From seeing the reality of the world?
Post 50
For the Boomers I know who have also discovered that couponing is a great leisure-time activity, the JCP ad might just as well be screaming at us: you aren't cool enough to shop at us anymore. Go away.