Changing Tribune to tronc Brings Up the Age Old Question 'When and How Should Companies Change Their Names?'
There are situations where it is a good idea to change the company name. Examples include: Leverages brand equity. Unless
As J.C. Penney attempts to recover from a period in which it alienated customers, enraged employees and suffered abysmal sales, its new chief executive, Mike Ullman, is aggressively purging corporate ranks and halting initiatives launched under the previous regime.
The home department, a much-touted Johnson brainchild, has been a spectacular failure since it launched in June. The revamp
The rebrand brought in stylish goods at low prices. So, why did so many complain? And why did J.C. Penney actually raise prices after apologizing for the changes?
When TV "investigative journalism" is done well, the public becomes educated, important issues receive attention... and someone wins an Emmy award. When it's done poorly, it seems, the story could end up on ABC's weekly news program, 20/20.
When retailers lose their mojo, it's hard to recover. Reinventing a retail model is a parlous prospect. Witness what happened at JC Penney (JCP) when Ron Johnson tried to "transform" the tired peddler of schmattes and socks.
Today's digital consumer is expecting their favorite retailers and brands to know how to operate in the social and mobile environment. They're not just looking for the best shopper experience possible -- they are demanding it.
Given my personal and professional passion for branding (as owner of a brand design agency), paired with lots of contemplation on gay rights, I have been curious about how the two intersect.
The company better hope the strategy works. JCPenney suffered a 30 percent drop in revenue last quarter, capping off a year
Lately, P&G has struggled, deploying cost-cutting measures aimed to save $10 billion by 2016. It recently announced that