"I had my hours cut from 30 hours a week to less than 10 because I did not sell enough memberships."
On Black Friday, many other sports retailers will be open. They will advertise their specials, and REI will lose some sales. But I think REI is onto something. The company is saying, "We can win the hearts and minds of our employees with a policy of generosity and consideration."
Jerry Stritzke tells HuffPost Live the choice is "central to the brand."