joel benenson

Her top aide says she has the right tools to attack. Now, can they work the press?
The Clintons have a history of blaming staff for their own shortcomings. In 2008, Hillary "chief strategist" Mark Penn was
2011-11-29-20111107bothsidesnow.jpgSpitzer and Matalin debate whether the GOP can shift on Immigration to avoid political suicide and on guns to reduce homocides. That's up to the Norquist of Guns -- Wayne LaPierre -- to allow NRA-owned electeds to stop the slaughter.
President Barack Obama's top campaign pollster said Wednesday that Republicans have a "tolerance problem" that could continue
My National Journal column for this week expands on my post from last week that reviewed the inconsistent results from polls
Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?
Ben Smith caught a another small glimpse into the Obama polling operation buried a longer story in yesterday's Wall Street
One theme I try to highlight here, as news allows, is the constructive role that polling and opinion research play within