John Bowen
WHAT'S HAPPENING
WHAT'S HAPPENING
Too many entrepreneurs are imprisoned by their own companies and need to make the transition to falling back in love with the firms they started.
We're in business to create huge value--for our customers and clients, our partners and teams and, of course, ourselves and our families. But the reality is that most entrepreneurs never create as much as value as they hope to. And even those who do a great job often find themselves unable to transfer that value into maximum personal wealth to fund the next chapter of their lives.
Social media has become a proven path to building a community of followers around your business. Marketing via YouTube, Facebook and other social media outlets can be a huge driver of new customers as well as referrals from "marketing apostles" who identify with you and who feel personally invested in your future success.
As entrepreneurs, we can easily feel like the "odd man out"--unsure of what makes us tick and how to make our unique personalities work for us and our companies.