Relevance. Everybody wants to be and remain relevant. Relevance is no longer subjective! Relevance will actually become, well, relevant. Imagine the possibilities.
Successful entrepreneurs often start with a "random" idea, but they quickly focus their efforts and follow a "system" to organize their startup and maximize the clout of their activities. Too many entrepreneur "wannabes" never get past the idea stage, or strike out randomly in many directions.
When it comes to tech companies that have been funded by venture capital, the most recent study shows that 87 percent of the founders of tech companies that have been funded by venture capital are white; 1 percent African American; and less than 1 percent Latino.
If you're on Tinder, the idea of using Tinder-like techniques to find a job might make you cringe. On the other hand, you might think of this as a great opportunity to level the playing field and to remove the "who you know" factor from the job search.
In all the social media that you follow, how many messages do you see that are actually worth your time? For that matter, how much value is there in what you are posting? There are very different kinds of value that can be derived from all things social.
Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?
It's hard to say what ultimate impact this new direction for Klout will have on the online media landscape, but rest assured
Quality content is a key catalyst in the formation of influence. Klout is now aiming to present content from others that can be shared.
Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?
In the spirit of Thanksgiving, I just wanted to express my appreciation for a resource like Klout. Thanks for making the lives of all marketers a little easier.