Successful entrepreneurs often start with a "random" idea, but they quickly focus their efforts and follow a "system" to organize their startup and maximize the clout of their activities. Too many entrepreneur "wannabes" never get past the idea stage, or strike out randomly in many directions.
When it comes to tech companies that have been funded by venture capital, the most recent study shows that 87 percent of the founders of tech companies that have been funded by venture capital are white; 1 percent African American; and less than 1 percent Latino.
Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?
Welcoming the new Klout: Like the process of developing the Klout Score, building a product that makes it easy to create
Quality content is a key catalyst in the formation of influence. Klout is now aiming to present content from others that can be shared.
Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
With each passing year, digital literacy solidifies its position as the currency of success. It's not just the continued decline of American manufacturing jobs, and what we already know about the upward trend toward the future of STEM jobs.
Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!
Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.
Instead of focusing on the thousands of online bloggers who are continually working to post pieces of well-considered commentary
I know who I am in real life, but online, I stumbled. Overly self-conscious, I agonized over every post and tweet. And it showed. Even though I can guide my clients like Doctors Without Borders to social media success, doing it for yourself is a whole other set of obstacles.
If Snapchat and its soon-to-be everywhere clones survive the boom bust cycle that is the new world of mobile phone apps, I think it will be a sign that we are not OK with EVERYTHING being shared and pinned to our social resume until well past our last days on earth.
In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.