The "Star Trek" actor answered a dad's call over limited-edition "Star Wars'" mac and cheese.
Mention macaroni and cheese and images of crispy crust, gooey noodles, and lots of feel-good coziness come to mind.
Congrats to Kraft on a strong marketing effort, but the real story is how hundreds of thousands of people around the world used social networks and advocacy to change a food giant's mind.
More than 50 companies endorsed last year's New York Declaration on Forests, but the Ecosystem Marketplace initiative Supply Change finds that only half the companies it tracks have disclosed their progress.
It has been over three years since Kraft spilt into two companies. The grocery group retained the Kraft brand identity -- calling itself Kraft Foods Group and kept the stock symbol KRFT. The snack foods group held a company contest to create a new name.
In nutrition, though, we have long allowed foxes to guard the hen house. The easy access of Kraft to an apparent endorsement by the Academy of Nutrition and Dietetics is only the latest example, and by no means the worst.