The "Star Trek" actor answered a dad's call over limited-edition "Star Wars'" mac and cheese.
Congrats to Kraft on a strong marketing effort, but the real story is how hundreds of thousands of people around the world used social networks and advocacy to change a food giant's mind.
Collaborative innovation, by driving growth and creating value, benefits not only the partnering companies but also consumers
More than 50 companies endorsed last year's New York Declaration on Forests, but the Ecosystem Marketplace initiative Supply Change finds that only half the companies it tracks have disclosed their progress.
It has been over three years since Kraft spilt into two companies. The grocery group retained the Kraft brand identity -- calling itself Kraft Foods Group and kept the stock symbol KRFT. The snack foods group held a company contest to create a new name.
Good news travels fast. This week's announcement by CVS Caremark that they will stop selling tobacco products by October 1 was front-page news and a topic of conversation everywhere. My first thought? What a great example of a company voluntarily doing the right thing.
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With growing concern over the negative impacts of our highly industrialized and overly processed food system, the food industry has a serious public relations problem on its hands. Instead of cleaning up its act, corporate lobbyists are trying to control the public discourse.
“I left the industry when I finally had to acknowledge that reform would never come from within,” Mudd, who retired in 2004
Pop quiz: What do IBM, Pepsi-Co, Dupont, Campbell Soup, Xerox and Kraft Foods have in common? They're all led by female CEOs. In fact, with the appointment of Marissa Mayer as CEO and President of Yahoo! in July, women have upped their game on the Fortune 500 list, with 20 female CEOs among the ranks.
Chief executives of the world's biggest companies have long boasted about going green to help woo more consumers. But some now warn their businesses will only continue to grow if their operations become increasingly sustainable.
"The cookie maker is quick to point out that the picture is simply an ad, and doesn't depict a true product," the group notes