Principle isn't dead everywhere.
Southerners are downright feisty about their independence. There's a great sign at a park on the Alabama-Tennessee border which proclaims "We Dare Defend Our Rights!" Yet this rebellious streak doesn't seem to translate to independent candidates or third party challengers, who tend to fare poorly in Dixie.
"I am the only candidate who will fund time travel."
Losing unity and losing vision. Ultimately, losing significance.