It's racked up more than 3 million views in two days.
Dr. Jen Welter wants young athletes to play #LikeAGirl.
Olympic gold medalist and World Cup winning US soccer star Alex Morgan discusses why she's teamed up with Always to back the #LikeAGirl campaign.
"You are worth it and you deserve to play whatever sport you want to play."
Last year, P&G Always' "#LikeAGirl" was awarded the illustrious D&AD Black Pencil in the White Pencil category. Always is
The media holds a large influence over our culture and society. Not only does it provide entertainment and advertisement, but it also acts as a reflection of our values, beliefs, and self-understanding.
Today, empowering American girls to own what they can do 'like a girl;' tomorrow, tackling global feminist issues. All the
Nobel Peace Prize winner and education activist Malala Yousafzai is quoted with saying, "Every girl deserves to take part in creating the technology that will change our world and change who runs it."
Why so much activity stirring around the boundaries of gender? And why now? As cultural insight mavens, we see something fundamental taking place. Some people are calling it the Fourth Wave of feminism. Fed up with everyday sexism and forged by other forms of activism, women are empowered by social media and other communications technologies.