Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.

So I'm chatting with Freddie Wong, producer of the wildly popular online series Video Game High School, whose company Rocket Jump is launching a new series this year with Hulu and Lionsgate.

All you need is to let yourself get inspired by Katniss' warrior ways. Here's what we think Katniss would like to do on vacation, given the chance -- and what you can do, too!

Now they plan to enter another realm, one inhabited by giants more powerful and more devious than they HBO, CBS, Lionsgate or Tribeca can ever imagine. It's one thing to be carried as part of a cable package. It's another to be streamed, and to be at the utter mercy of Comcast, Verizon and AT&T.

I have a whole new outlook, a whole new respect for it, and I'm glad, because there is so much that these passionate, talented, incredibly creative, and gloriously twisted artists have to offer!