Business owners who want to stay competitive need to shift their strategies to focus on local SEO, no matter what. Even if your business doesn't have an online store and you have only one physical location, it's important that the growing group of mobile users can easily find you.
Here are five ways that you can focus on improving business during the holiday season, and tips on how to continue these activities even after every gift has been opened and the leftovers are gone.
As CEO of a digital marketing company, I know all too well that local businesses are NOT happy with the online marketing industry as a whole.
Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget.
Useless reports full of graphs and rankings are not the metrics that matter when determining how effective a local SEO campaign is.
The men and women who launch these businesses are examples of entrepreneurship and models of the American dream. Their innovations make our neighborhoods better places to live and strengthen our economy. Remember them and shop local on November 30 -- and throughout the year.
If students can "physically" interact with your brand and understand your link to campus life, you've got their attention. Provide your social media contact first.
As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.
Today, on-demand delivery is common for busy professionals and urbanites with a couple of clicks on a web site or through the tap of an app. Delivery helps drive revenue for local businesses, such as restaurants, across the U.S. by reaching more customers in the neighborhood. This new delivery focused mindset makes up Gen D -- the delivery generation.
The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.
As small and local businesses enter increasingly competitive markets, meeting consumers where they already are -- on the Web -- is one marketing tactic they simply can't afford to ignore.
As I look around my Midwestern countryside at the hundreds of thousands of acres of corn being cut early for silage instead of grain as was intended, it only further irritates my sensibility regarding how we use our land -- as a culture and a society.
In the meteoric rise of the deals industry, local merchants have found that they receive once-and-done boatloads of deal-seekers. It's a world set up for the deal providers' success, not the local merchants,' and it must change.
Even a modest shift of 10% more spending going to independent community-based businesses this season would create dramatic changes for the better in our economy, including a wave of new job creation.
All prosperous countries of the world got that way not through government infrastructure, food aid, or NGO projects, but through the growth of a domestic business sector.